contribution pricing

Option is the core instrument of the financial engineering. Owe to the contribution of option pricing theory, Black and Scholes won the 1997 Nobel Prize. In last decade, the application of the OPT become more and more widespread.

期权是金融工程的核心工具，Black和Scholes由于对期权定价理论的贡献获得了1997年诺贝尔经济学奖，十多年来，期权定价理论的应用越来越广泛。

As they made outstanding contribution to option pricing theory, Black and Scholes were awarded Nobel Prize for Economics in 1997.

由于Black和Scholes对于期权定价理论的杰出贡献，他们于1997年被授予诺贝尔经济学奖。

And finally, a new model of pricing for international settlement products is set up, namely, dynamic adventure and contribution pricing model which is also provide a set of solve method for other intermediate businesses in national commercial banks.

这不仅为国际结算产品提供了一套具有实用价值的定价工具，同时也为其他种类的中间业务产品定价提供了一套可借鉴的解决方案。

Application of the Marginal Contribution Pricing in Business Competition

边际贡献定价法在商战中的运用

First, the cost of advertising strategy, specifically from the variable cost pricing method, the target profit pricing, marginal contribution pricing analysis in three aspects.

第一，广告成本策略选择，具体从变动成本定价法、目标收益定价法、边际贡献定价法三个方面进行分析。